Xbox

Xbox has unveiled the Xbox Series X-Bite, an elaborate, one-of-a-kind custom console encased within a five-foot-long animatronic alligator that will be given away through an exclusive sweepstakes. Developed in partnership with creature animatronics firm John Nolan studio, the massive build was designed around the concept of an alligator that swallowed an Xbox Series X. The

A massive $500 million agreement between Xbox and Netflix to adapt Microsoft’s video game properties into films and television shows fell through after Xbox leadership attempted to negotiate a higher payout, according to a report from Matthew Belloni of Puck News. The proposed agreement involved Netflix offering newly appointed Xbox CEO Asha Sharma $500 million

Helen Chiang has stepped down as Xbox’s first chief operating officer just over three months after taking on the newly established position, ending a 21-year tenure at Microsoft. The executive shakeup was disclosed in an internal staff memo from Xbox CEO Asha Sharma, who stated that Chiang was exiting the company immediately. Sharma expressed gratitude

Helen Chiang has stepped down as Xbox’s chief operating officer, leaving the company just over three months after becoming the brand’s first executive to hold the title. Xbox CEO Asha Sharma confirmed Chiang’s exit to staff in an internal memo, stating she is grateful for Chiang’s years of service and noting that the company will

Helen Chiang, who was appointed as Xbox’s first chief operating officer earlier this year, has left Microsoft after more than two decades with the technology company. Chiang’s immediate departure was announced to staff in a brief internal memo from Xbox CEO Asha Sharma. Her daily duties are being temporarily distributed among other Xbox executives while

Xbox Cloud Gaming is abandoning its unlimited streaming model this November, instituting strict monthly time caps across Xbox Game Pass tiers alongside new pay-as-you-go playtime packs. Players who burn through their included monthly allocation—or players without a subscription at all—will be able to purchase playtime blocks à la carte. Xbox has set pricing at $3.99

Microsoft’s Xbox division is preparing to cut staff across three additional rounds scheduled for October, November, and January 2027, according to a Fortune report citing people familiar with the plans. The upcoming staff reductions are part of a broader corporate restructuring led by Xbox CEO Asha Sharma aimed at reducing operating costs and restoring profitability.

Microsoft may be preparing a major overhaul of Xbox Game Pass that would allow players to construct their own customized subscription plans, according to a report from Fortune citing sources familiar with company strategy. Under the prospective model championed by Xbox head Asha Sharma, members would be able to pick and choose individual services rather

Multiple private equity firms recently explored a buyout of Microsoft’s Xbox gaming division at a valuation reaching as high as $150 billion, according to a report from The Information. The discussions remained purely exploratory, did not produce an official bid, and concluded without advancing to formal talks with Microsoft. The proposed buyout valuation floated among